The future of Nutraceuticals: 5 Key Takeaways from Vitafoods Europe 2023

Vitafoods Europe is the leading nutraceutical trade show in Europe, offering a dynamic place for networking, business opportunities, and knowledge exchange among industry professionals. This year, Dr Catarina Abreu, our Head of Nutraceuticals, participated in the event to explore the latest trends and advancements in the field. Below are five takeaways we gained from Vitafoods EU 2023:

Advancements in Bioavailability
In the New Product Zone area, companies taking head on the challenge of bioavailability was one interesting stop. One promising approach that stood out is the use of Liposomal solutions, a formulation that encapsulates nutrients within tiny lipid vesicles, enabling improved absorption and utilization by the body. This innovative technique ensures optimal efficacy and delivers superior results in nutraceutical products.

Targeted Nutraceutical Innovations
The industry’s latest ingredient innovations are centered around mental wellness, brain function, and mood enhancement. Additionally, there is a significant focus on sports and active nutrition for overall fitness, collagen for beauty from within, and probiotics for digestive health and the gut-brain axis. These
advancements open up new possibilities for product development and market growth.

Personalized Nutrition and Healthy Aging
Since consumers are increasingly proactive about their health, especially in light of the pandemic, Vitafoods EU 2023 emphasized personalized nutrition and healthy aging. Current trends show the prioritization of well-being and the willingness to invest in nutraceuticals and supplements, even when living costs are rising. This presents a significant opportunity for the industry to cater to the evolving needs of health-conscious consumers.

The Rise of Sustainable Practices
As we expected, the event highlighted a shift towards sustainability. Several companies showcased their commitment to running a social and sustainable business, signaling a positive change towards environmental consciousness. Sustainability- focused initiatives in product packaging, sourcing practices, and manufacturing processes were prominent throughout the event.

Startup Pavilion and Innovation
The Startup Pavilion at Vitafoods EU 2023 shone as a remarkable initiative, offering emerging companies a platform to present their ideas. This emphasis on innovation and support for new ventures underscores the industry’s relentless pursuit of advancement and breakthrough solutions. The event celebrated
entrepreneurial spirit and fostered collaboration, igniting the spark of creativity that drives the nutraceutical industry forward.

As our team member Dr. Catarina Abreu, Head of Nutraceuticals, highlighted:

“Vitafoods Europe 2023 was fantastic! After some tough years because of the pandemic it was great to reconnect, share ideas, and exchange insights with industry experts. Every show, whether I’m exhibiting or visiting, is always an enriching experience!”

Vitafoods Europe 2023 offered invaluable insights into the dynamic nutraceutical industry. From advancements in bioavailability to personalized nutrition, healthy aging, and sustainability practices, the event illuminated its ever-evolving nature. As we move forward, we anticipate a wealth of exciting developments and breakthroughs that will better serve health-conscious consumers.

Stay tuned for the latest updates and innovations!

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